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Professional Experience

 

COMMUNICATIONS SPECIALIST - Project Management Institute
April 2021 - Present

  • Lead and execute strategic communications planning, campaigns, and programs for teams and executive leadership including timelines, channels, and messaging on behalf of key stakeholders including DE&I, Strategy, Compliance, and Employee Belonging

  • Present proposals for new communications strategies to senior leadership to increase day-to-day functional efficiency

  • Own, coordinate, and host weekly organization-wide meetings to inform staff on strategic direction and other team functions to draw a line of sight between their work and organizational objectives

  • Produce and manage content on key communications platforms including PMI’s internal intranet site, all-staff emails, articles, newsletters, presentations, leveraging a minimum of 7 touchpoints per communication

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COMMUNICATIONS CONSULTANT - Lila Public Relations
May 2020 - Present​

  • Produce strategic communications plans for 5 diverse clients across industries to grow internal/external engagement 

  • Successfully gained buy-in of 4 corporate divisions of a North American transportation company by developing and implementing Policy and Procedure Guidelines for management and staff

  • Provide consulting services in all areas of communications including developing and implementing communications strategies, media relations, web and social media management, event planning, photography, and graphic design

  • Work closely with clients to understand their needs and brainstorm innovative ideas to reach target audiences, including the development of “Driver Appreciation Week” and “Article of the Month” posts

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ACCOUNT COORDINATOR - Strategic Objectives

January 2020 - April 2020

  • Produced consistent, on-brand promotional written materials including news releases, media alerts, fact sheets, and media briefings for three high-profile accounts 

  • Developed communications strategy and editorial calendar for projects relating to Kellogg and Groupe Marcelle

  • Led onboarding of Keen Footwear including mass media pitching across Canada

  • Responsible for Scotties Tournament of Hearts Campaign coverage report using MRP software

  • Managed a public relations intern to report on campaign and program engagement

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PUBLIC RELATIONS INTERN - BPR Inc. (Sugo Communications)

August 2019 - December 2019

  • Conducted research to produce written materials including web content, press releases, media pitches, public and media invitations, articles, social/blog posts, & newsletters

  • Pitched story ideas for product/ experience inclusion to high-profile influencers & journalists, generating over 10 million media impressions

  • Developed lasting relationships with media members in social, broadcast, and podcast

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